GWYNETH AND HER GOOP
A favourite gets a refresh…Gwyneth Paltrow’s blog-like lifestyle site ‘Goop’ has had a makeover. The site not only visually looks more appealing using sketch like icons and whimsical imagery but boasts a new shop category called ‘Goop Collection’ which so far includes items from the likes of Kain Label and MiH Jeans.
@Who’s Your? we love a collaboration – each week Goop will debut an exclusive, limited-edition collaboration, featuring clothing, home decor and beauty products….curating the best of life’s necessities, its hard not to like Gwyneth!