WHO'S YOUR? is the curated black book of the best in their business.



Fashion Director and Head Buyer of
Jennifer is like the older sister who’s wardrobe was always that little bit cooler than yours. In fact, she may just have the most enviable wardrobe possible, which has much to do with her job as fashion director of e-boutique My Catwalk ( She brings her eye for trends and encyclopedia-like knowledge of fashion to each showroom appointment, as she picks and chooses from designer lookbooks. And when not decked out in the latest threads, you’re likely find her in yoga pants, sweating it out at the gym or briskly walking along Bondi Beach.

Jennifer Kassell

Home is?
Bondi Beach (born and bred!).

What do you do?
Fashion Director and Head Buyer of

What can’t you live without?
The ocean, it’s always been my next door neighbour.

What is Sydney’s best kept secret?
An Epsom salt floatation tank at Bondi Junction’s Massage and Float Centre. I know it sounds strange but give it a go – it’s so relaxing and invigorating for your skin, mind and body.

What blogs do you look at for inspiration?
I prefer trawling through individual pictorials on tumblr and random art sites than following blogs. I’m also an avid fan of The Cool Hunter.

What makes for a stylish woman?
One that is graceful, independent and comfortable in her own skin. She makes her own decisions, and no matter what she wears, always glows.

Who’s your style icon?
Daria Werbowy always looks like heaven but my iconic style inspiration comes more from the muses of Helmut Newtown’s snapshots.

What are your top three styling tips?
Minimal make-up, a stand out accessory piece and dry shampoo (seriously).

What five pieces should every girl have this season?
A Dion Lee line II piece (I can’t wait for it to land!), a Benah Bag, ManiaMania Abbey Lee limited edition ring, Ksubi Jing shorts and a bright coloured maxi skirt with side split.

You are also quite the artist. Where do you go for all your art supplies?
Bondi Road Art Supplies and Oxford Art Supplies in Paddington are my main hits. I don’t use much though – just pencils, charcoal, sketchbooks, acrylic/oil and a canvas as large as I can carry out of the shop.

You are known around town as an Aussie label expert, so who’s your prediction for the next big thing?
Michael Lo Sordo – he nailed Rosemount Fashion week this year and is a new addition for I am also very excited about the underground newcomer Lanphi and also the launch of Line II by Dion Lee (it’s my favourite collection of the season).

Who’s your favourite brands for….
Jeans: Current Elliott
Underwear: Lonely Hearts lingerie.
Watch: My blackberry!
Handbag: Givenchy.
Shoes: Just one? Impossible.

  • Ha! It's true. Rarely a day will pass without a session. My favourite yoga teacher is Tim at Power Living - he is beyond amazing.