Anna Baird | Who's Your
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WHO'S YOUR? is the curated black book of the best in their business.

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Anna Baird

Owner and director of Bared Footwear
Anna Baird is a podiatrist and creator of Bared Footwear, a range of shoes that are designed with both function and fashion in mind. As a podiatrist Anna could never find stylish shoes to recommend to clients that looked great and were good for you too so she set out on a new business venture to create modern, classic styles that are wearable, timeless, trans-seasonal and above all supportive. With a beautiful store in Melbourne’s High Street, Armadale Anna and her team are dedicated to finding a stylish but sensible shoe for you….

Home is…
Glen Iris, Victoria

What do you do?
Owner and director of Bared Footwear

When did you start to seriously think about launching your own footwear label?
I started thinking about it once I graduated from University and started practicing as a podiatrist, but it took a long time for my vision to become a reality.

Is there anything that has been particularly difficult as you’ve been breaking into the industry and starting your own small business?
There have been plenty of difficult times. The first twelve months were hard and my bedroom was used as storage so I was literally sleeping amongst my shoes. A particularly tough time was also when my fantastic manager rang and gave her notice. It’s hard to find people who fit so when you find the right people you really want to hold onto them, but that’s just life I guess.

Beyond ‘Bared’, what are your favourite footwear brands and looks?
I love Chloe shoes and I am big fan of Melbourne designer Annie Abbot, her range ‘Habbot’ is gorgeous however I never wear anything but my own shoes these days.

Most re-read book?
I am a big fan of anything Seth Godin has written. I know that marketing books are not everyone’s cup of tea but they are great and truly inspiring.

What are your top two tips for an effective office/team/workspace?
Good communication and letting the whole team be involved in growing the brand. I love to work with a creative team and even if I employ someone in a retail role I try to get them involved in other aspects of the business like our social media or even the design of new styles.

Dream home?
I have visions of myself under an old palm tree by a pool but I’m not sure that will be an easy house to find!

The one thing I wish women knew about their feet is…
You don’t have to torture yourself to look great.

I never leave home without…
I seem to forget everything but ideally I try to always have my phone and computer.

 

  • With any new business it’s important to keep your finances in check. So tell us, Who’s Your accountant?
  • I have lots of friends starting small businesses that request my accountants number. His name is Andrew from Crowe Horwarth and he is truly invaluable to the business. (He’s also my husband!)