BREE LAWSON | Who's Your
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WHO'S YOUR? is the curated black book of the best in their business.

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BREE LAWSON

Digital media ‘Jill Of All Trades'
The former Cosmopolitan Beauty Editor and brains behind ninemsn.com’s Beauty Spot has branched out with her own personal project, Blog Stylist, offering handy tips for style bloggers. The site is for women who have beautiful ideas (but aren’t too skilled on the technical side of things), giving practical pointers on how to keep on top of trends, increase traffic to your site plus many more helpful tips.

Home is?
Sydney.

What do you do?
Producer, writer, consultant, social media consultant.

What item from your desktop can you not do without?
Google products, DropBox, Skype, Evernote and Instapaper. They all help me stay organised and I can access all of them from any computer or mobile. I also really like Spotify – A great new site for accessing music.

Is there any form of technology that really inspires you?
Does Pinterest count? It has completely changed the way we view and create online content. It’s been fun over the last 12 months watching the impact it’s had and how websites are created. As someone told me recently, “imagery is the new currency”.

How would you describe your blogs niche?
My blog, The Blog Stylist, is aimed at women’s lifestyle bloggers, particularly those who blog about anything to do with style, fashion, beauty, decorating, or simply living a pretty life.

Any tips for people wanting to start a career in blogging?
1) Choose a topic that you can easily prattle on about.
2) Find an original way to cover your topic.
3) Be prepared to make mistakes now and then.
4) Network.
5) Don’t be so hard on yourself if your blog is not “perfect” or you’re not posting as often as you’d like.
6) Make it something you do for fun before you try to make it a career.
7) Learn how to back up.
8) Write posts that entertain, teach or inspire.
9) Remember “build it and they will come” is the exception, not the rule.
10) Get your own domain name.

What three Aussie fashion bloggers should everyone have bookmarked?
It’s too hard to choose just three!

I’d have to say Hair RomancePolkadot BrideDDGDailySassyBellaWomen In BusinessAmour Amour,Styling You and Bombshell Bay. They are run by some of the smartest online women around, each with different strengths and tips to share.

You’re also a bit of a beauty guru. Can you tell us which products you absolutely can’t leave home without?
KORA Organics, Juice BeautySodashi and organic oils – I stick with the basics (and a healthy diet) and my skin thanks me for it.

  • YOU ARE KNOWN FOR YOUR IMMACULATE EYEBROWS. WHO’S YOUR BROW QUEEN?
  • Why thank you! I’ve been having them done by Gee Marji in Sydney’s Double Bay for years now. She is so fabulous! I’d travel across the globe for an appointment with her if I had to.