Elle Roseby | Who's Your

WHO'S YOUR? is the curated black book of the best in their business.


Elle Roseby

General Manager, Supré
Elle Roseby has led the Supré team as General Manager since January 2014, after the Cotton On Group acquired the brand in late 2013. Elle has spent the last 20 years in leadership roles within highly recognisable Australian brands including Myer Miss Shop and Sportsgirl.

Elle Roseby

Home is…  
Hawthorn East, Melbourne Victoria

What do you do?
General Manager, Supré

I can’t live without my…
My diary – I’m a little traditional in that I still carry a paper version for my personal appointments. My Camelbak Waterbottle,
 Pressed Juices Greens 3 – always ice cold, with a straw in my first meeting of the day.
My collection of Supré basics,
 my Sportsgirl Lipstick in Pink Lady and my (too) regular visits to Mecca Cosmetica!

Who are your Style Queens?
I love reading magazines and checking out online inspiration, but I wouldn’t say I have any style ‘go to’ girls…
For me, it’s about knowing who you are, knowing your body shape and knowing what designers best suit your attributes and your attitude. I love designers like Helmut Lang, Preen, Alexander Wang and Sass & Bide and for quick fixes I love Witchery and Zara.

For beauty, of course, the wonderful team at Mecca are always able to find a solution to my beauty ‘woes’ and I also think perfumes are a part of your style, for me this is Serge Lutens.

You’ve had a long and successful career in fashion, including positions at Australian fashion pillars Myer, Sportsgirl and most recently Supré; what advice do you have for young women setting out in their retail career?
Firstly be nice, be approachable, aim to be a great colleague…
Then work hard – roll your sleeves up, be thirsty for experience whether that’s through paid work or internships or work experience. Be hungry to learn, ask questions and no matter how small the task, take pride in it. I also think that networking is increasingly important. Attend functions and events with like-minded people – only about 50% of jobs are now publicly advertised so talking to people whether that’s in person or through platforms such as LinkedIn, connecting with people is incredibly important.

You’re now the General Manager of fast fashion brand Supré, and a busy mum of two – how do you choose to unwind?
I think as I move through life and experience different situations I am becoming better at being present…life is busy, that’s not going to change so practicing being more present allows me to unwind more quickly.

I am so fortunate to work within a brand and group where health and wellbeing and therefore balance are so paramount so I take breaks throughout the year to spend time with my husband and two girls. We are fortunate enough to have a family holiday house in Port Douglas, so any chance we have, we go! Port Douglas holds a very special place in our hearts…My husband and I were engaged there and also married there so we are very sentimental about it.

Closer to home, I love riding my horse Bobby, training a couple of times a week and being with family and friends.

How would you describe the Supré girl?
The Supré girl has attitude, she is cheeky, she is style aware and value conscious. She is connected to what is going on at an international level and wants the looks from the catwalks translated onto coat hanger super fast. She is adventurous, confident and optimistic…in one word she’s HOT!

Where do you see Supré and its fashion heading in the next few years?
Global. While there is a lot of work to do on our home soil, we have found that our girls have a deep loyalty for the Supré brand. There is so much capability internationally for the Supré brand to evolve and grow and that’s incredibly exciting.

Outfit you wore to your school formal?
I still really love the strapless embellished silk dress that I wore to my school formal…what I don’t love is my hair at the time…it was the 80s, think very, very frizzy perm!

Favourite holiday destination and why?
My husband and I recently set off to The Maldives and treated ourselves to a few nights at the W Hotel which was a truly special experience. Sublime!

Top tips for travelling for work?
My travel schedule is always jam packed so I plan and pack outfits that work at a breakfast meeting right through to a dinner meeting to avoid the hassle of changing.
If I am travelling with one of my team, I set an agenda for us to work through on the plane or in transit, that way we get valuable one on one time. I also prefer to stay at hotels with a gym so I can squeeze in some training.

  • Fashion and events go hand in hand, who’s your florist for work events?
  • The team at Flowers Vasette are the best in the business! Their arrangements never disappoint whether for a last minute delivery or for an event, their work is consistently divine!