EMMA ABRAHAM | Who's Your
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WHO'S YOUR? is the curated black book of the best in their business.

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EMMA ABRAHAM

CREATIVE STRATEGIC CONSULTANT
A true talent, Emma Abrahams has excelled in a number of different fields throughout her career. Starting her working life as a chef, Emma then studied classics and archaeology before becoming an antique restorer, specialising in painted and gilded furniture. Another career highlight saw Emma landing in the fashion industry, currently working as creative director at mamamia.com.au. But that’s not all…Emma is also a talented painter and stylist. Who’s Your? talks to Emma about her personal style crush, fashion philosophy and how to restore vintage furniture pieces…

HOME IS…
I live in Studley Park. It’s a small pocket down by the Yarra River in Kew, Melbourne. It’s peaceful and feels a bit rural but it’s only twelve minutes from the city – we love it!

WHAT DO YOU DO?
I am a creative strategic consultant, currently working as creative director at mamamia.com.au, which is based in Sydney. I also have a studio and I paint as often as I can.

WHO IS YOUR STYLE CRUSH?
In my eyes, there is no one who can surpass the style of Daphne Guinness. End of story. Interiors wise I would love to live at Kelly Wrester’s place for a while. These women tend to be both stylish and eccentric, which I love.

YOU ARE A SERIOUS CLOTHES JUNKIE, WHAT IS YOUR PERSONAL STYLE PHILOSOPHY?
I’m a hoarder and a collector. My style philosophy is that if I love something I will build an outfit around it no matter how long it takes.

WHO AND WHAT INSPIRE YOU?
I am inspired by so many things. New inspiration may come from a film, book, interiors mag, runway show, travel, the
streets or maybe an interview with another creative. I get bored easily so my look and lust for certain things changes
constantly.

WHAT ARE YOUR TOP FIVE WARDROBE CORNERSTONES?
Black leather pants, black Chanel jackets, Alaia dresses, shirts and ankle boots.

YOU ARE KNOW FOR YOUR LOVE OF INTERIORS AND YOUR PASSION FOR RESTORING OLD
FURNITURE, WHERE DO YOU SEARCH FOR THESE VINTAGE FINDS?
I’m always on the look out for vintage pieces and I scour antique stores and auction houses to find them. John Dunn
Antiques in Malvern is one of my favourite places to visit for inspiration however it’s good to keep your eyes peeled no
matter where you are. I recently picked up a gorgeous 18c reproduction ottoman at the Salvation Army, which I was so
surprised to find!

HOW DO YOU GO ABOUT RESTORING THEM?
It depends on the piece but if it’s a reproduction I may strip it and create a more authentic look. This can involve mixing up my own gesso and even doing some water gilding if the piece is worthy.

WHAT IS YOUR LATEST DISCOVERY? FASHION, FOOD OR OTHERWISE?
I’m obsessed with two new websites. 1stdibs for antiques and food52 for cooking. Trust me, both are utterly addictive and amazing!

WHAT INTERIOR OR DESIGN WEBSITES DO YOU VISIT REGULARLY?
1stdibs, the cool hunter, the covetuer, the fancy, farfetch and obviously working on mamamia.com.au, I am on our site everyday too.

PLEASE TELL US YOUR TOP 5 MUST-HAVE PRODUCT/THINGS?
1. My iPad
2. Wolford lingerie
3. French iron cooking pans
4. Sable artist brushes
5. Cashmere knitwear

  • YOU HAVE A PASSION FOR GIVING NEW LIFE TO OLD PIECES OF FURNITURE… SO TELL US WHOSYOUR FURNITURE RESTORER?
  • Jamie Allpress from Allpress Antiques in Malvern Rd Malvern has a workshop that specialises in restoration, and his attention to detail is impeccable!

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