Flavia Abbate | Who's Your
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WHO'S YOUR? is the curated black book of the best in their business.

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Flavia Abbate

CEO of City Clinic and Bolster Trading
Flavia Abbate set out on her entrepreneurial journey in 1998 with the founding of City Clinic, an Australian-first in its patient-centric, multi-disciplinary approach to integrated injury management. With careers in media and management consulting under her belt, Flavia was well equipped to take City Clinic from strength to strength, acquiring a major supplier in 2001 and adding CEO of Bolster Trading Pty. Ltd. to her title. With the two businesses, Flavia has realised her life ambition of making people’s lives better, and we can’t wait to see what’s next.

Name is: Flavia Abbate

Home is? Sydney

What do you do? CEO of City Clinic and Bolster Trading

Best time saving tip…Don’t double-handle things. Deal with things in the very moment you are faced with them. It saves time and allows you to get through the checklist. 

I never leave the house without… My keys, I have a phobia of being locked out.

Daily skincare routine?
I’m not loyal to any single brand. I typically raid my local Mecca Cosmetica store and look for the product that promises the most of everything. Some products I have used are from the Sunday Riley, Kate Somerville and Dr. Brandt ranges.

My life motto is…Seek to understand, before you seek to be understood.

You’ve had three careers so far; will City Clinic and Bolster Trading be your last? I think there will be a time for devoting myself to giving back in the future; that may be about helping other businesses achieve their goals or contributing to global and local causes. That’s my next career.

What has been the biggest challenge about running a business with family members and how have you overcome it?Keeping each other accountable. The reality is that when you make a business decision it’s not usually the best personal decision and vice versa. It is important to separate the two. We start meetings by stating that we are here to make decisions that are in the best interest of the business. We have also established a Board who meet monthly to assist with governance, accountability and strategy.

The bodybolster promotes movement and supports the back. What are your three tips to avoid back pain?

-The most fundamental thing is to develop a strong core and maintain movement and flexibility of joints.

-Get rid of armrests on your ergonomic chair- you don’t need them. They only encourage slouching and bad posture.

-Get a bodybolster- you won’t regret it!

You are on the Board of Sydney’s Entrepreneur’s Organization. What is your best piece of advice for those who have a business idea but don’t know how to bring it to life?
It’s important to surround yourself with positive people. People with a positive mindset give you energy, ideas and encouragement.It is also important to be with like-minded people so investing in a business coach or a mentor is a great way to learn from other people’s experience. Most importantly, you must understand that success does not happen without hard work, challenging times that will have you in a fetal position under the desk, and also complete commitment. Having your own business means that work becomes a great part of your life- there is no distinction between weekends and weekdays. If you are prepared for all this, then you are bound for success. In short, being an entrepreneur is not for everyone.

  • You mention core strength as the most important prevention for back pain, Who’s Your Pilates guru?
  • Rancan Sisters Pilates, They are always on the cutting edge of all the latest fitness techniques and endorse holistic wellness, not just isolated training.