GILL LAWRENCE | Who's Your
Logon
Close

WHO'S YOUR? is the curated black book of the best in their business.

interview-image

GILL LAWRENCE

Director of The Wonderland
Gill Lawrence, founder and fashion designer of Toi et Moi found success by taking a dash of inspiration from the French – but there is a lot more to the woman behind this chic street label. Gill is also the director of PR agency, The Wonderland, was a nominee for Cosmopolitan’s Fun & Fearless Entrepreneur of the Year Award in 2012 and is a loving mother to four children under the age of eight – mon dieu!

Home is?
Edgecliff, Sydney

What do you do?
Director of The Wonderland, a fashion PR and design house.

You’re an expert in…
Multitasking, design, fashion marketing, and the business of fashion – anything to do with building strong fashion brands is my forte.

Do you have any fundamental rules of dressing?
Good shoes are essential, and always buy good quality basics to go with seasonal highlight pieces.

Which fashion blogs and websites do you like to check out daily?
The Man RepellerRefinery 29net-a-porter (window shop and read the online mag) and Nylon.

What five pieces should every girl have in their wardrobe?
Black skinny jeans, black ankle boots, a white shirt, leather biker jacket and a Breton striped tee.

How did Toi et Moi come about?
After meeting my husband and travelling to Paris with him a few times, I decided to start Toi et Moi – quintessentially Aussie but inspired by my love affair with French fashion.

What advice do you have for people wanting to break into the industry?
Start at the bottom, learn all aspects of fashion management (not just design) and apply yourself. Be prepared to get your hands dirty.

When you are designing in your studio what do you listen to?
I am the resident DJ in the studio and music choice is always dependant on mood. We have loads of playlists on Spotify but the Folk and Friday Funk playlists are currently on high rotation. We recently bought aSONOS wireless digital music system, which has changed our lives! We can control speakers from our iPhones in every room – It’s amazing!

Who’s Your favourite brands for….
JeansRag & Bone
UnderwearKayser
Watch: Gucci
HandbagMarc Jacobs
ShoesAcne

  • FOR LAST MINUTE CLOTHING ALTERATIONS BEFORE A FASHION SHOW, WHO’S YOUR TAILOR?
  • Custom Fit on Bondi Road, Bondi. The whole team is incredible!