IRENA MACRI | Who's Your

WHO'S YOUR? is the curated black book of the best in their business.



Recipe developer and cookbook author
After ten years in a successful media career Irena Macri quit her job and pursued her passion for food and cooking. Irena started the Eat Drink Paleo website to fuel her passion, focusing on healthy eating and a balanced lifestyle. Earlier this year Irena self-published her first cookbook, Eat Drink Paleo Cookbook which has given her the opportunity to make food, nutrition and cooking her full time job.

Home is…
Sydney, Australia

What do you do?
I am a recipe developer and a cookbook author focusing on healthy, nourishing ways of eating. I run the website Eat Drink Paleo and collaborate with like-minded individuals to educate people about wholesome food.

Favourite childhood memory?
Mushroom and blueberry picking with my grandmother, building snow castles in the winter and eating cobs of corn with butter when in season. 

Hardly anyone knows that you…
Hiked to the Everest Base Camp in 2008, also that I don’t particularly like baking!

Your mantra?
Do more of what makes you happy and remember that the best things in life aren’t things.

Why Paleo?
Because it focuses on unprocessed, whole foods and it gives me boundless amounts of energy, a healthy gut, reduces inflammation in my system, improves my sleep, lets my skin glow and makes me look good in a bikini.

Biggest weakness?
Gelato – but it’s good for the soul.

How did you know a career in food was your ‘calling’?
I would often wake up in the middle of the night thinking about how roasted beetroot would go very nicely with red onion, potato, herring and mayo. 

What advice would you give to others who are considering a career change but are scared to take the leap?
Just do it. What’s the worst thing that can happen? You will do something you love for a period of time and if it doesn’t work out you can always go back to what you were doing before. If you don’t do it, you will always wonder what if? I think we’re so attached to the idea that society expects us to live life in a particular order (go to uni, get a job, get higher in that job, get married, buy a house and so on) that people see a sudden career change as a set back. It’s not. It’s actually an act worth applauding. If you drop all preconceived ideas of what is right and go with what is right in your heart instead then you will have no fear.

One practical piece of advice I would give is to start saving money ahead of time so you have that safety net for a few months.

One health trend to follow and why?
Reduce stress! It can wreak havoc on our entire system, especially our digestive system. Stress can also affect your immunity, susceptibility to illnesses and diseases, your weight and your mental health. Remember that stress comes in many shapes and colours: work and family issues, poor sleep, physical stress from over-exercising, eating on the run or eating toxic foods can all lead to stress.   

One health trend to avoid and why?
Low fat diets. Stop being afraid of fat. Our bodies need it, in fact we are made of it and many of our body functions rely on fatty acids and the good kind of cholesterol. Fat is not what makes you fat, it’s sugar and highly refined carbohydrates that are the problem so start buying full fat cheese and unsweetened yogurt, plus reduce your intake of bread, pasta, cookies and sugar in general.

  • We hear you source meat from a like-minded health and wellness family. Who’s your butcher?
  • They sell grass-fed and free range meat and many Paleo friendly ingredients as well as homemade meals like bone broth, salads and healthy dinners. It's a family run business and Dominic is very passionate about health and wellness.