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Editor of lifestyle blog Friend in Fashion, and director of digital agency Mama Zuzu
Editor of lifestyle blog Friend in Fashion, and director of digital agency Mama Zuzu, this fashion forward guru is never short of advice on all things stylish. Always immaculately turned out, and lover of all things vintage, travel, sun dresses, high heels and bright colours, Jasmin’s blog is the creative diary of a wanderlust.

Tapping into fashion from all corners of the world, Friend in Fashion is a collection of fashion tips, style & photography musings from Melbourne, New York, London, Paris, Milan, Tokyo and everywhere in between.

Jasmin Howell

What do you do…?
I run Mama Zuzu, a digital marketing, social media and design agency, and blog when I have time

Home is…?
Here, there, everywhere. At the moment, I’m happy to call Melbourne home, but the wanderlust in me sees me on the road…a lot

Things that inspire you?
people inspire, I love hearing people’s stories and their adventures

What’s your favourite travel destination?
Having been fortunate to see a lot of the world, I’m asked this question a lot, and every time I struggle to narrow it down to just one. I’ve managed a top 3 though, New York, Tokyo and the South of France

What don’t you leave the house without?
My iphone! I’m lost without it and don’t remember what I used to do without one.

Do you have a person in particular whose style do you admire?
I tend to look to classic screen starlets as my style icons: Audrey Hepburn and Sophia Lauren. But I really like Rachel Bilson’s style and the classic designs of Oscar de la Renta.

Describe your personal style.
My personal style is largely inspired by the classics, with a modern twist.  I have a passion for vintage, and love feminine and pretty dressing, so the 40’s and 50’s is a great source of inspiration for me.  My most prized fashion possession is my collection of vintage dresses, which keeps growing and growing, I can’t get enough!

What’s your biggest splurge?
Handbags seem to be my weakness of late, Louis Vuitton and Chloe are two of my latest splurges.

Who’s your favourite designer?
Australia has some incredible design talent, I love anything Ellery, Camilla and Marc or Zimmermann. A wardrobe filled with all would be a dream!

  • Thank you! I'm lucky to have a fantastic hairdresser, Jaye Edwards! He is the colour (balayage) king. Jaye owns a salon in Sydney, but every couple of months makes a trip down for his Melbourne clients.