LARA KARAMIAN | Who's Your
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WHO'S YOUR? is the curated black book of the best in their business.

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LARA KARAMIAN

Events + Runway Show Producer
Lara is the founder of LARA INC, a prominent fashion and lifestyle events agency. Casting runway shows and mingling with A-listers is all in a day’s work for Lara, whose impressive client list includes Alex Perry, Louis Vuitton and Westfield. As a mum to beautiful daughter Nina, this is one lady who knows how to multi-task! Lara lets WY? know what’s on her radar…

Home is?
Sydney

What do you do?
Events + Runway Show Production

What are you wearing right now?
Levi jeans, Zara blazer, Fendi ballet flats and Bassike t-shirt.

How did Lara Inc begin? Tell us a few highlights…
LARA INC started from humble beginnings in 2005 in a small office in Rushcutters Bay after realising there was a gap in the market to produce events and shows with a more personalised approach. At the time there were a number of large events companies charging a fortune for their services without much attention to detail. Seven years later, LARA INC is the go-to events company for lifestyle and fashion brands when they are in need of event and show production services.

Who’s your favourite designer you have worked with for an event?
That’s a tough one – I have many! Diane Von FurstenburgOrotonToni MaticevskiRachel GilbertAlex PerryCamilla and Lisa Ho.

Who’s your favourite model to cast for runway?
High profile would be Miranda Kerr and Ruby Jean Wilson.

What are your top five must-haves?
- My family
- Blackberry
- Car
- Paw paw
- Exercise

  • YOU’RE IN CHARGE OF ORGANISING SOME OF THE FASHION INDUSTRY’S HOTTEST EVENTS. WHO’S YOUR CHOICE OF CATERER?
  • Julie Little at Fresh Catering. They always get the brief right and are so creative. With the freshest produce and amazing presentation every time, there is no one better to cater an event.