Lauren Finks | Who's Your
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WHO'S YOUR? is the curated black book of the best in their business.

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Lauren Finks

Graphic Designer and Founder of On The Sly
With a natural knack for creativity and a passion for sustainability, Lauren Finks has successfully married her two loves to create On The Sly. The modern home wares brand is a mix of angular and geometric designs centred around ecologically responsible and sustainable production methods. From the fabrics, to the inks printed on them, which are water-based, non-toxic, contain no CFCs or harsh solvents; everything is considered in Lauren’s design process, ensuring high quality, contemporary and environmentally friendly pieces.

Name:
Lauren Finks

Home is…
I am a Melbournian born and bred.

What do you do?
I design and create home wares based on my love of Scandinavian design.

We love your eco-focused method of production. Why is this so important to you personally and your business?
I think it’s important for everything, really. It’s not always possible to make everything 100% eco-friendly, but taking the responsibility to make green choices when they are available to me is a conscious decision that I think helps keep the ball rolling and the cycle continuing.

Your design style is very geometric and angular. What is the creative process you go through to achieve the final design?
Usually I’ll have a session where I freestyle with pattern play and once I have something I like, I then refine it down before applying it to my range. I like these things to happen organically.

Describe your workspace…
I like to have some of my prints leaning on my desk, always a teapot filled with green and jasmine tea, and some crystals too. I’d like to say it’s very minimal and spacious but there is a lot in here at the moment!

What’s the best lesson you’ve learned since starting your own business?
I have learned a few! But the best one is to back yourself and stand in front of your brand, not behind it.

What interior trends should we expect to see next?
I think metallic is here for a while, as well as more of the lovely dusky tones that have appeared. As it gets warmer I think more peaches, pastels, and softer hues will come into play too.

What has been your biggest fashion splurge?
Actually it’s about to happen in September. A classic black Prada bag for my birthday will be a splurge and a half!

What’s your best home decorating tip?
Keep it simple. The things you love, but restrained.

If you could shadow one designer for a day, who would it be and why?
Probably the designers at HAY or Kartell overseas. I  would love to see their process, they are a long standing company with such iconic pieces.

Which talent would you most like to have?
I’d love to be able to put my hand to anything and everything!

What did you think your career would be when you were a teenager?
I knew I would be in a creative field but was not sure which area. I never would have thought I’d have a homewares brand though!

When are you happiest?
With a coffee in the sun or lying on a beach somewhere. (sigh…)

  • Being born and raised in Melbourne, you have to get used to the winter frost. Who’s your favourite designer for knits and coats?
  • My go-to shop for winter knits is Morrison. Every year they have a great range of stylish knits that last the test of time.