LOUISE BELL | Who's Your
Logon
Close

WHO'S YOUR? is the curated black book of the best in their business.

interview-image

LOUISE BELL

Owner of Table Tonic
Frustrated with the lack of affordable and unique homewares on the market, Louise decided to launch her e-boutique Table Tonic (tabletonic.com.au).

The site sees her source items from Afghanistan, India, Africa, Mexico and Great Britain, with an overriding emphasis on style and quality. As a former Creative Director at ACP, Louise has always had an eye for good style and this is reflected in her home. Her knowledge of interior decorating and chic renovating has grown with her readership and she now offers practical tips and tricks on her blog of the same name (tabletonic.blogspot.com).

Name:
Louise Bell

Home is?
Sydney’s Northern Beaches.

What do you do?
I have an online homewares store (tabletonic.com.au) which stocks a variety of colourful, global treasures “for the modern bohemian” – think Moroccan Leather Pouffes, handwoven Ikat cushions, Moroccan Wedding blankets to name a few!

You’re an expert in…
Drinking coffee. And outstanding customer service!

You’re passionate about…
Anything that is made by hand. Oh, and colour!

What does an average day involve for you?
Being a “one man show” it’s a bit of everything. I order new products, photograph them, upload them to the site, write the accompanying copy, pack orders, take orders to the post office, do bookkeeping, liaise with customers and, if time, squeeze in a blog post!

What advice would you give on blogging?
I would suggest having a clear focus to start out with and also be prepared to blog on a daily basis. And google the hell out of anything you don’t know or have doubts about.

What’s your favourite travel destination?
For relaxation – Anywhere tropical! I’m busting to get back to Bali at the minute…
For work – New York. I was fortunate enough to be flown there for work a few years back (I was the Creative Director of Cosmopolitan magazine at the time).
For romance – Given I was married there, Berry on the New South Wales south coast. It will always have a place in my heart.

Where can one find cheap art?
Etsy (etsy.com) is a good place to start for paintings and there are a number of cool vintage poster sites as well (such as postercabaret.com and Melbourne-based galeriemontmartre.com).

What are your top three styling tips?
1. De-clutter. You’ll be amazed at what it does for a space.
2. Work around a colour pallete – warm versus cool colours etc.
3. Introduce colour. A space will come together very quickly with a few strong pieces.

And your best budget decorating tip?
Ikea “Bekvam” Spice racks make a killer forward facing kid’s bookshelf. And they’re $2.45 each.

  • YOUR FRIENDS KNOW YOU AS THE QUEEN OF RENOVATING, SO WHO'S YOUR FAVOURITE TRADIE?
  • It would have to be my husband GB Architecture. He has done the bulk of all our house renos to be honest.