WHO'S YOUR? is the curated black book of the best in their business.



Director at Rokeby Studios
Thinking outside the box has seen fashion photographer and Rokeby Studios director Marija Ivkovic land clients including Lee, Wrangler, Levi’s and Myer however, it was thinking inside the box which led to her latest business venture known simply as photobooth. Described as “the world’s first fully portable, high resolution, digital, architecturally designed, part inflatable photo booth,” Marija’s flash of inspiration has become the life of the party scene.

Home is?
Rokeby Studios in Collingwood! I work A LOT!

What do you do?
Create, photograph… and some people say I’m an entrepreneur.

You’re an expert in…
Throwing a good party

Your guilty pleasure is?
An espresso martini!

What is the most enjoyable part of your day?
Apart from my first coffee of the day, I love the fact that every day is different and I’m constantly meeting new and interesting people.

You have had many successes, but what do you consider your greatest achievement?
Being able to run my own business and go on to creating three businesses that stem from photography has been my greatest achievement. I’m very proud of what I’ve achieved but it hasn’t come without a lot of hard work!

Who do you consider to be an influence on your work?
David Vasiljevic, Annie Leibovitz, Tim Walker & Stephane Sednaoui….to name a few.

Who is your fave Australian model to work with?
My favourite Australian Model would have to be Catherine McNeil before she hit the big time but Valeria Erokhina is also great! Both are two very successful individuals in their own rights and were easy to work with.  

Nikon or Canon? Primes or Zooms? Mac or PC? iPhone or Blackberry?
Hasselblad first (they produce the finest camera equipment known to man), then Canon, Prime lenses for sure, and Apple all the way!

What advice would you give to people looking for a career similar to yours?
Passion first; money comes after. You’ve got to love what you do!

What about the average Joe, what are three vital tips to get the perfect instagram shot?
Interesting subject matter, interesting composition, and play with light. I prefer to shoot from the camera setting then take it into instagram. That way I can do landscape shots.

Your studio, Rokeby has some pretty great murals on the wall. Who’s the artist behind them?
The amazing David – a.k.a GhostPatrol.

Rokeby do some great, large events. Who do you use to cater such large events?
Tommy Collins and Damm Fine Foods are both amazing! They always do such a great job and serve up some seriously tasty food!

Tommy Collins
8 – 10 Glen Eira Avenue, Ripponlea, 3185
03 9523 0798

Damm Fine Foods
31/37 Russell Street, Abbotsford VIC 3067
(03) 9419 4922

  • My Accountant, Kasem Dzaferovic rocks my world! I have been using him for eleven years now and I highly recommend him – He’s great at explaining accounting/tax lingo in a simpler form and is the BEST business mentor!