MARY-LOU RYAN & DEBORAH SAMS | Who's Your
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WHO'S YOUR? is the curated black book of the best in their business.

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MARY-LOU RYAN & DEBORAH SAMS

Founders of Bassike
Deborah Sams and Mary-Lou Ryan, two friends with an impressive history in Australian fashion, established bassike together in 2006 with a clear vision to create adaptable and covetable everyday pieces with a design pedigree that allow them to work in a structured wardrobe just as well as with a pair of flip-flops. The bassike philosophy is all about creating wardrobe staples with longevity; combining timeless style with premium quality and sustainable fabrics. This busy duo took the time to answer a few questions for WY? and opened their little black books to share their go-to contacts on the ground in Sydney…

Home is…
Mary-Lou Ryan – North Bondi, NSW
Deborah Sams – North Avalon

What do you do?
Mary-Lou Ryan – I am a director and designer at bassike.
Deborah Sams – My main role is women’s wear design, however, as co-founder, I work together with Lou on driving creative direction and vision for the bassike brand, across product, marketing and retail.

Fastidious about…
Mary-Lou Ryan – A neat and tidy home.
Deborah Sams – my wardrobe! 

Backstage at shows you’ll find me…
Mary-Lou Ryan – watching from the corner.
Deborah Sams – working closely with our stylist on getting each look perfect, selecting and editing images with our photographer and working back with the team to get the best shot.

Before I walk out the door I….
Mary-Lou Ryan – feed my dogs Pepper and Rocco to distract them.
Deborah Sams – grab my son Jett and Pomeranian, Butchy.

Life motto…
Mary-Lou Ryan – yesterday will never come again.
Deborah Sams – never give up!

A small thing you can’t help but sweat…
Mary-Lou Ryan – waiting for a take-away coffee that takes longer than sitting in.
Deborah Sams – things not being done properly.

Top 5 travel essentials
Mary-Lou Ryan – I always have Aesop ginger inflight therapy, Aesop immediate moisture facial hydrosol spray, comfortable socks,
Aveda brightening cream and a bottle of Mount Warning water for re-hydration.
Deborah Sams – family, my Muji suitcasebassike tee’s, La Mer ‘The Mist’ hydrating spray mist and myApple iPad.

You’re in a successful business partnership – what are your top tips for fostering great relationships in business?
Mary-Lou Ryan – Always have a clear line of communication, and have an open mind to support opinions and views.
Deborah Sams – Open and honest communication, and doing the right thing by people no matter what the situation is.

You are both supporting Give in Style – an amazing charity raising money for the Mirabel Foundation – what item/s from your wardrobes are you donating to raise funds? 
Mary-Lou Ryan – bassike shadowland jacket, bassike shredded denim jacket, bassike flat front cotton pant,Jerome Dreyfuss large billy bag, Scanlan and Theordore vest and Dion Lee blazer
Deborah Sams  – My favourite piece that I am donating is a beautiful bassike silk kimono jacket that I really love! It was designed for our Spring Summer 2009 collection.

  • YOU OFTEN GET ASKED WHO DESIGNS BASSIKE’S RETAIL STORES. SO TELL US, WHO’S YOUR ARCHITECT?
  • We work closely with Sydney-based architect, Kelvin Ho of Akin Creative. We love his approach and his aesthetic complements the bassike brand.