NAOMI SIMSON | Who's Your
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WHO'S YOUR? is the curated black book of the best in their business.

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NAOMI SIMSON

CEO of RedBalloon
Naomi Simson dared to take the plunge, leaving her stable job in marketing to run her own business based on fun! As the founder and CEO of RedBalloon, a highly successful gift company that gives experiences, Naomi has a wealth of experience as a business owner and entrepreneur. Thankfully, all her hard work has paid off, with RedBalloon listed in BRW’s fast list for the past six years running. As well as being a mum, Naomi is a respected commentator on women in leadership and business, keeping a widely read personal blog, naomisimson.com

Home is?
I’m a Melbourne girl and as they say “you can take the girl out of Melbourne, but you take Melbourne out of the girl” so I find I now have two homes – Melbourne and Balmain, Sydney

You’re an expert in…
Communicating. My ears are as big as my mouth and I’m a fundamentally curious person

What do you do?
I’m the founding director of online experiential business www.RedBalloon.com.au. We pioneered experiential gifting in Australia and New Zealand and have since delivered more than 1.5 million experiences to consumers and businesses since 2001

What’s your personal fave experience on RedBalloon?
I can’t have a favourite child! But highlights would have to be some of the experiences I have shared with my children, including heli-skiing and zorbing

Who has been your greatest mentor?
Entrepreneur, Verne Harnish

What is the one piece of advice you would offer other women in business?
Play a bigger game and surround yourself with people who are cleverer than you

What tech item do you have in the office and at home to keep you connected?
Nothing special – an iPhone, an iPad, my Macbook. I use my iPhone for the Global Corporate Challenge to track my steps

  • YOU ARE KNOWN TO ALWAYS MAKE TIME FOR YOGA, WHO'S YOUR YOGA TEACHER?
  • I have a private teacher in Sydney who comes to my home once a week. Her name is Lainie Wymer (02 9957 1855).