Parisa Arean | Who's Your
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WHO'S YOUR? is the curated black book of the best in their business.

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Parisa Arean

Director of Teal & Tala
With a background in retail management and a desire to create her own fashion label, Parisa Arean launched her online fashion store, Teal & Tala, from her home office. Flash forward a few short years later and Teal & Tala is dominating the online fashion space, with over two million hits to the website each month and a steadily growing social media following of over 80,000 fashion-lovers.

Name:
Parisa Arean

Home is…
Brisbane, QLD

What do you do?
Director and designer behind online women’s fashion retailer, Teal & Tala.

Can’t leave the house without…
My phone! I’m always on the run and need to answer emails, phone calls and post on the Teal & Tala social media accounts.

Your signature look is…
A long sleeve crop/jumper teamed with a high-waist skirt and fine gold jewelry.

Your most well known designs for Teal & Tala feature floral prints, what’s your favourite flower?
My absolutely favourite flowers are hydrangeas, peonies and petunias.

Teal & Tala has amassed an amazing social media following – over 80,000 followers. What is your advice for those wanting to market their brand on social media?
Social media is one of the most valuable marketing tools for brands and online retailers. It’s the most powerful tool to communicate brand personality. Always stay true to your brand’s identity and update regularly!

Who do you most admire in the fashion industry and why?
I am particularly inspired by Sass and Bide. The brand has been ever changing but the brand identity has always been consistent and recognisable. They understand who their customer is, something that is fundamental to the success of a brand.

Best place in Brisbane for:
Exercise? Kangaroo Point – The view is so beautiful you will forget you’re doing exercise! Coffee? Ave Cucina in Coorparoo

What’s your biggest splurge?
Handbags! My current favourite and most used is my Dylan Kain black python over the shoulder style with gold hardware. I always go back and forth between that bag and my Louis Vuitton Galliera in Damier Azur. Both are practical and style up so many different looks. I have a weakness for gold hardware!

My next bag purchase will be a larger style satchel that I can take to meetings and travel with. I would love a bag that I can put my laptop and iPad in, but still look stylish. Proenza Shouler has a beautiful satchel bag in luxe leather that I’ve had my eye on for a little while!

What are your must-visit websites and why?
Ragtrader.com.au – I love Ragtrader as I can keep up to date with retail and fashion news.
PINTERESTPinterest keeps me inspired, creative and thinking outside the square.

Who would you most like to see wearing a Teal & Tala design and why?
Beyoncé! I love her because she is elegant yet powerful and has an amazing sense of style. I think she would look amazing in Teal & Tala!

  • You’re often complimented on your fabulous eyebrows, who’s your can’t-live-without beautician?
  • Tash has been taking care of my beauty needs for the last few years and I would struggle to go anywhere else since discovering this place. My favourite services here are the eyebrow shape and tint and the 60-minute rebalancing facial. I always get asked where I get my eyebrows done, so that’s a good sign!