PIP JAMIESON | Who's Your
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PIP JAMIESON

Co-founder of The Loop
After three years in her dream job as a marketing development manager for MTV, Pip Jamieson laid everything on the line in 2008 to co-found creative industry networking website, The Loop. The decision paid off. Jamieson and her partner Matt Fayle have seen the website grow to become an invaluable industry resource for creatives. The Loop is now at the forefront of the creative industry, as the first Australian website to integrate professional profiles, job adverts and networking in the one location

Home is?
Bondi Beach, NSW. Originally hailing from London, this is my idea of heaven.

What do you do?
I’m the co-founder of The Loop (www.theloop.com.au), Australia’s largest online community of creative professionals.  I think the easiest way to explain The Loop is that it’s like a sexy, creative version of LinkedIn.

What are your top must-haves?
Estee Lauder DayWear Sheer Tint Release moisturiser  – it makes me look fresh and rested, even when I’m absolutely shattered.
- Being a complete tomboy, my other must-haves are Bassike t-shirtsRag & Bone jeans and a massive supply of flip flops … oops I meant thongs!
- I’m completely obsessed with hats. When I moved to Sydney from London I came with one suitcase and 5 hatboxes. I guess it’s my safety blanket, I feel naked without one.

What are the last three websites you visited?
- The Loop (www.theloop.com.au) for obvious reasons.
- Airbnb (www.airbnb.com) which is fast become my favourite place to book accommodation. I hate sterile hotel rooms, so kicking back in a locals’ spare room makes traveling a joy.
- While it’s technically not a website, Instagram is my favourite way to keep up to date with those I love most. It’s true what they say, a picture really is worth a thousand words.

Where do you turn for creative inspiration?
Offline, nothing makes me happier than heading to a gallery, festival, creative conference or exhibition. Some of my favourites include VIVID IdeasAgideasSemi-PermanentSex, Drugs & HelveticaLook Hear FestivalArt & AboutPortable EventsSydney Film FestivalCreative3… God, I could go on and on and on and on. .

What was the most exciting thing about launching The Loop?
Watching the site grow from a simple idea to the largest creative community in Australia. A couple of months back we found out that we where commanding more than a sixth of LinkedIn traffic, I can’t tell you what an amazing feeling it was to realise that we had not only built a site people loved but we were also nipping at the heels of one of the biggest sites in the world.

What are you top tips for networking?
I’m still a massive promoter of networking face to face, but virtual networking makes it easier to connect the dots. When it comes to offline networking, I think it’s really important to immerse yourself in your industry, attending relevant events and conferences. Oh, and always wear a smile – everyone loves a smile.

Working online means you need a reliable server. Who’s your website host?
Recently we moved toRackspace Cloud, which has been amazing. The site is growing so fast that it allows us to scale more quickly and plug in new servers at the touch of a button. It’s not the most exciting topic but I’m secretly in love with our cloud accounting software Xero. It makes balancing the books fun, if that’s even possible. 

On a day off we could find you…
when it comes to pampering in my downtime, it doesn’t get much better than a massage at the The Day Spa at The Langham, Sydney (Previously The Observatory Day Spa Sydney).
The pool alone is worth a visit!

  • START-UP BUSINESSES ARE NOTORIOUSLY STRESSFUL. SO TELL US, WHO’S YOUR MEDITATION GURU?
  • About six months ago, I started meditating every morning and evening for half an hour. It helps quieten my brain and has made me 10 times more productive. My instructor was an incredible guy called Tim Brown, it wasn’t cheap but worth every dollar!