ROXY JACENKO | Who's Your
Logon
Close

WHO'S YOUR? is the curated black book of the best in their business.

interview-image

ROXY JACENKO

Director of Sweaty Betty PR
PR powerhouse and darling of Sydney’s social pages, Roxy Jacenko started her company Sweaty Betty (sweatybettypr.com) when she was 24, fresh out of TAFE.

Her confidence and determination has helped build it into a prominent industry name with over 150 brands under its belt. Living and breathing PR, Roxy blogs daily, writes trend reports and immerses herself in the brand, to ensure all clients reach their PR potential. And at the end of the day, no one knows how to party like the Betties!

Name?
Roxy Jacenko

Home is?
Bellevue Hill, Sydney

What do you do?
Public relations

You’re an expert in?
Flowers!

You’re passionate about?
My business!

Who’s your favourite designer?
Rachel Gilbert (www. rachelgilbert.com).

What’s in your handbag?
Blackberry, Chanel wallet, car keys, Dyptique perfume, canon camera and chewing gum.

Tell us about one of your clients you’re obsessing over?
LK Jewellery –they do the most amazing new Vertu mobile phone. It’s in yellow gold with baguette diamond keys – AH MAZING!

What’s Sydney’s best kept secret?
The Intersection, Paddington. It’s Sydney’s best shopping destination and is the perfect spot to people watch (celebs are always down there shopping up a storm!).

Which 5 websites are daily reads for you?
DailyTelegraph.com.au
SMH.com.au
Twitter.com
Blog.theintersectionpaddington.com.au
Facebook.com (typical!)

You’re a style queen. What are your favourite brands for:
Jeans: Levi’s
Underwear: La Senza
Watch: Rolex or Hublot
Handbag: Chanel
Shoes: YSL

You have an amazing year-round tan, where do you go for a spray tan?
Shelley Cox
Mobile Spray Tanner
0400 215 673

  • YOUR FRIENDS AND COLLEAGUES KNOW YOU AS THE FLOWER QUEEN. SO TELL US, WHO’S YOUR FLORIST?
  • Johanna Havekes and Saskia Havekes from Grandiflora.