Sally Brown and Chrissy Biasotto | Who's Your

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Sally Brown and Chrissy Biasotto

Co-founders and Directors of Tailor Maid Communications
From New York's fashion houses, to A-list celebrity management and publicity in London, Sally Brown and Chrissy Biasotto bring a world of experience to their Sydney based communications agency, Tailor Maid. Since Tailor Maid's doors first swung open in April 2006, Sally and Chrissy have fast established themselves among the leaders in their industry.

Sally Brown and Chrissy Biasotto

Home is…
Surry Hills, NSW

What do you do?
Co-founders and Directors of Tailor Maid Communications

There’s a myriad of articles with titles like ‘9 things successful people do every morning’ – what does your morning routine consist of?
SALLY: Every morning starts off with a cup of hot water and lemon, followed by meditation, setting my intentions for the day and then some sort of exercise as it sets me up for the day ahead.
CHRISSY: I’m not a coffee drinker, so I either make myself a big smoothie or stop off at my local juice bar to kick-start my day after a morning gym session. Then it’s straight to the office and full steam ahead for a busy schedule.

Most treasured item in your wardrobe and why?
SALLY: My grandma’s engagement ring. She recently passed away and she left it to me, and I haven’t taken it off since.
CHRISSY: My mum’s ‘going away’ outfit from her wedding night. It is a Carla Zampatti pantsuit from the 70s, which I recently wore to a friend’s black tie wedding. I loved wearing something that was sentimental.

PR and the media landscape has changed substantially in the past decade, how have you adapted as a business and what do you see happening in the next few years?
SALLY: I think it’s important to reinvent our business and ourselves constantly. We need to keep our finger on the pulse and abreast with what is happening in the industry, new technologies and always be forward in our thinking.
CHRISSY: Obviously social media has sky rocketed over the past few years and will continue to do so. I think video and interactive content will definitely become more prominent. We have adapted in a way that our business and client strategies are more inline and inclusive of social media and digital content. We are very aware and listen to what our staff are following / listening to and reading on social media – they are a generation of influencers who are social media savvy in their own right.

You’ve both lived overseas in two of the most exciting cities – New York and London – what was the best part of living overseas and what was the best part of coming home?
SALLY:  I worked in London as a Celebrity Agent for just over a year.  I felt like in London and with my business dealings in the States that it is about working collaboratively, a “what can I do to help you so you can help me” mentality. Working abroad was invaluable experience. The best part of coming home was all the job offers; having overseas experience on my CV obviously impressed. I had three job offers to choose from, which was a very pleasant dilemma to be in.
CHRISSY: I was in NYC just before 9/11 and it was awe-inspiring. The best part was that it made me fall in love with the fashion industry and made me realize how open minded the industry is over there. It opened my eyes to a whole new way of thinking.  The challenge of having to forge new relationships took me out of my comfort zone. It was those experiences that gave me the confidence to open up Tailor Maid Communications. Although I loved my time in NYC, having such a supportive and close-knit family is what made me come home.

Favourite holiday destination and why?
SALLY: For a quick recharge of the batteries and cheap holiday I would say Bali. Otherwise, a summer spent in Greece around the islands – doesn’t get much better than that.
CHRISSY: Positano, Italy. The water, the carefree attitude and the food…what isn’t there to love! Da Adolfo is an institution that cannot be missed in Positano. Only accessible by boat, the combination of lying on day beds by the beach followed by a long lunch is heaven.

The strangest thing you’ve ever had to do for work…
SALLY:  There are many! In PR you are always having to wear many hats! One that springs to mind is when I had to DJ at an event, as the DJ didn’t show!
CHRISSY: When I first started out I was asked to be a waitress at a beauty launch event. Having very little experience, or lack there of waitressing skills I was asked to open a bottle of champagne…the cork popped and literally flew across the room skimming past the head of one prominent and very well known celebrity. You could say that was the last of my waitressing days!

Fashion moment best left in the past…
SALLY: Velvet chokers and Kepper pants.
CHRISSY: Tencel jeans…. What were we thinking!

What’s been the biggest learning curve since starting Tailor Maid in 2006?
SALLY:  Every day is a learning curve, we are still learning.
CHRISSY: Like Sal said, we are still learning, we have challenges on a daily basis and there is never a dull day.

What do you love most about running your own agency and why?
SALLY:  Everything! I am super proud of all that we have achieved and being your own boss has many rewards.  There is not a better a feeling than creating something of your own and seeing it grow and succeed.
CHRISSY: I often have those ‘pinch-yourself’ moments when I think about the success we have had over the past nine years. I love working with Sal and bouncing ideas off her as well as being able to work with some amazingly talented people and clients and achieving results for them. It is so rewarding to know that we have steadily built a business on our own. Who wouldn’t want to be a #GIRLBOSS?!

  • This coming month is Mindful in May, who’s your meditation guru for keeping your stress levels in check?
  • We love transcendental meditiation, and have learnt from Grant Lyndon at Silent Source Meditation.